Right Wing Biased Shows Dominate the Online Media Landscape

Is there a reason for this? Is it a problem?

Media Matters recently published a study of online programs sourced from major media platforms such as YouTube, Spotify, Facebook, and others. They found that programs with a right-wing political bias had vastly larger numbers of subscribers than left-wing shows. The article doesn’t really draw any conclusions from the data but does seem to take issue with shows being classified into categories that are typically considered apolitical.

Media Matters itself is classified as a firmly left-wing biased publication on AllSides.com. This is also something they are clear about on their website. To determine whether a show has a left or right bias, three researchers analyzed each show using a set of criteria, some of which are subjective. If there wasn’t a consensus among the researchers, two more were brought in to break the tie. Their methodology is clearly laid out in their publication. As of the time of this posting they have not responding on how they may have handled bias of the researchers.

Let’s explore some reasons why there may be more support for right-wing online shows.

Historically, talk radio of the 80s and 90s was dominated by right-wing personalities as well. It shares many aspects with these online programs. Many of the same listeners from that era are probably still around today.

Many people perceive traditional media outlets—such as TV networks and newspapers—as leaning left or unfairly representing conservative viewpoints. Right-wing online media helps fill this gap by offering an alternative platform where these audiences can hear perspectives that align with their beliefs. The Media Matters study has not considered traditional media shows, and as of the time of this writing, they have not confirmed or denied any plans to do so.

Online media thrives on its informal, unscripted nature, which often suits the straightforward and provocative style of right-wing commentators. This authenticity resonates with listeners who value directness and are skeptical of polished, institutional messaging.

There is a growing appetite for anti-establishment or countercultural content. By positioning themselves as outsiders challenging the status quo, these shows could attract listeners who distrust mainstream institutions. This dynamic may be giving conservative podcasts an edge, boosting their visibility and popularity.

Financial factors also play a role. There have been various allegations of Russia funding some of these personalities and publications. Some funding almost certainly comes from politically motivated backers. However, there may also be a simpler explanation: for the reasons above, there are more consumers of right-wing online media, making it easier to build a following and generate revenue.

The concern here is that the prevalence of right-wing ideologies online could influence people to be more supportive of these ideologies, while progressive ideas are left behind. However, it’s hard to determine if this is a problem without considering traditional media outlets as well.